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DoubleTree by Hilton Atlanta Perimeter – Image Credit Hilton
The DoubleTree by Hilton Atlanta Perimeter is available for sale, offering potential for various uses and investment opportunities.
The DoubleTree by Hilton Atlanta Perimeter, a 250-room hotel, is listed for sale. It is located off Interstate-285, near Atlanta’s Perimeter submarket, a major office area in the Southeast with nearly 30 million square feet of office space. The property is close to corporate and medical facilities, including the global headquarters of UPS and the North American headquarters of Mercedes-Benz.
Investment Potential
The property offers a chance to acquire a full-service hotel in a dynamic submarket. It is available unencumbered by management, allowing for potential repositioning as a senior living or assisted care facility. The hotel sits on nearly six acres, providing opportunities for mixed-use development.
Operational Opportunities
The current ownership, in place since 2023, has worked with a third-party management firm to stabilize operations and assess potential improvements. A new operational strategy could optimize revenue per available room (RevPAR) and increase market competitiveness. The focus is on recapturing group demand and leveraging the hotel’s brand and location for long-term growth.
Flexible Branding and Alternative Uses
The hotel is available fee simple, with the option to remove the DoubleTree brand, allowing new owners to explore alternative branding. The property’s current zoning by the City of Brookhaven allows for various uses, including assisted living, nursing homes, and medical services facilities, without requiring rezoning. There is also potential for multifamily conversion, subject to rezoning approval.
Location Advantages
The Central Perimeter area, where the hotel is located, is a blend of Northern Atlanta suburbs and urban neighborhoods. It is an evolving submarket with a 24-hour environment and diminishing land supply. The location offers access to affluent residential areas, office spaces, and amenities, including dining and retail destinations.
Inquire at CBRE.